Branded Titles
What is a Branded Vehicle?
“Is it a salvage vehicle? I’ve heard that all salvage vehicles have to be damaged beyond the point of repair or more than 75% of the current value of the vehicle.”
For the most part, a “salvage” title means that the vehicle could be repaired, but an insurance company instead chose to write off their losses and simply replace it with a new one. A branded title car is a vehicle sold through an insurance auction for a variety of reasons, including theft recovery, hail damage, collision, water recovery, manufacturer buyback, reject repair, and/or lemon law.
The designation of salvage title on a vehicle can mean different things in different states. In some states the term salvage means that the car has not yet been approved to be sold. In other states, salvage title can be a designation that it was just a hail damage, collision or other damage in which an insurance auction wanted to recover a salvage value from the car, rather than try to get it repaired. Because of the different definitions of the salvage designation, we prefer to use “branded” and go on to disclose and educate customers on the reason that the vehicle was branded.
